Last updated: 13 Mar 2019

If you are reading this, then chances are you know something about blockchain technology, cryptocurrencies, and exchanges in general. For a refresher, read my Blockchain ELI5 piece that gives some background on the new digital wave. In this guide I will summarize the pros and cons of the Binance Exchange as well as walk you through step-by-step instructions on how to acquire Binance Exchange’s digital currency, Binance Coin (BNB), a token that facilitates your trading and gives you a stake in Binance’s future.

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Table of Contents

  1. What Is Binance
  2. Binance Strengths
  3. Get Bitcoins or Ether
  4. Fund Binance Account
  5. Buy Binance Coins (BNB)
  6. Useful Links

1. What Is Binance

Binance is one of the top cryptocurrency exchanges, headed by Changpeng Zhao and a team distributed around the world, most recently headquartered in the island nation of Malta. It has all of the main features you want to see in an exchange: support for trading pairs with all of the major coins (BTC, USDT, other alts), multiple languages, multiple device platforms, clean user interface, extremely high throughput from its order matching engine (up to 1,400,000 orders per second), and most importantly, consistently one of the highest trading volumes (and hence liquidity) of all existing exchanges.

Binance does not provide fiat (eg. US dollars) to cryptocurrency exchange, rather focuses purely on crypto-to-crypto. It emphasizes security, speed, and customer service above all else. As a proxy for fiat, Binance offers multiple stablecoin pairings including Tether USD (USDT) as well as True USD (TUSD).

2. Binance Strengths

  • Liquidity
    Binance is consistently one of the top exchanges by volume. High volume means high liquidity, which means we get the most price discovery, tightest spreads, and good likelihood of trading into and out of positions even if it’s high volume

  • Speed
    If you’ve used other exchanges before, you can definitely feel the difference in execution speed. The engine underlying Binance in fact is already powering 30+ other exchanges in Asia.

  • Team & Partnerships
    Binance’s CEO is Changpeng Zhao, who has a deep background in finance, trading, and blockchain technology. He is also the founder of BijieTech (company behind the underlying execution engine) as well as a co-founder of OKCoin (one of the largest Bitcoin exchanges in the world). The CMO is Yi He, one of the leading cryptocurrency experts in China and also a co-founder of OKCoin. They have a close partnership with one of the more promising blockchain protocols, NEO smart economy, headed by Da Hongfei. Overall very strong team.

  • Binance Coin (BNB)
    Owners of BNB will receive discounts on all trading fees (25% off as we are into the second year now). See the complete fee structure and the BNB discounts over time. In addition, all ICOs offered on Binance will have a discount for using BNB to invest, and the long term promise is owning a stake of Binance’s future fully decentralized exchange on their own blockchain protocol Binance Chain.
    There will also be natural deflation as every quarter, Binance will use 20% of profits to buy back BNB and destroy them, thereby steadily driving up the price (up to 50% of all BNB in circulation).

    Binance Coins are very compelling and is the primary reason we are here speculating on BNB.

We had previously talked about both pros and cons of Binance, but since launch, Binance has executed very well against their roadmap:

Limited coins? : Now a large number of BTC, stablecoin, and alt trading pairs available
Limited documentation? : No longer an issue
No fiat gateway? : Binance now offers credit card purchase

3. Get Bitcoins or Ether

Now that the fluff is out of the way, let’s get to getting ourselves some BNB! The first thing we have to do is get ourselves some transacting cryptocurrencies. In the digital currency world Bitcoin is king and Ether is queen, and either suffices to getting practically any cryptocurrency you would want, including BNB.

There are tons of ways to get either, but the easiest way is to use the most established crypto platform in the USA, Coinbase.

Help me help you! Sign up for Coinbase using my referral code (already linked) and we both get $10!

coinbase logo

On Coinbase, you’ll be able to purchase BTC or ETH using conventional fiat methods including Bank Account, Credit/Debit Card, and Wire Transfer (depending on your locale); each has different buying times and limits, generally the longer the buying time the higher the limit. I’ll wait here while you buy some.

coinbase buy

A few days later…

Okay great! Let’s get those BTC or ETH over to Binance now. Tab on over in your Coinbase account to “Accounts”, select “Send” from one of your coin balances, and pop in the deposit address from your Binance account with all of your new cryptocurrency.

coinbase accounts
coinbase send

With all of the traffic slamming Coinbase, if you’re looking for alternative places to buy BTC or ETH here are a couple more popular places:

  • Changelly — Super easy interface and provides a wider variety of coins to buy like Ripple, Dash, Monero
  • LocalBitcoins — Peer-to-peer buying marketplace, the advantage is that only you and the other person have knowledge of your transaction. They have an escrow service to facilitate transactions if needed.

4. Fund Binance Account

What Binance account, you ask? If you haven’t already, make an account on Binance, and have your 2FA and so forth configured for extra security. One of the great conveniences of Binance is that, just by signing up, you are “Lv. 1” and can withdraw up to 2 BTC per day. You should see a screen like below once you are up and running:

binance account

Now hover over the menu nav dropdown “Funds” and select “Balances”. This page will show you the entire list of coins that are traded on Binance. We can think of these line items as all of our online wallets that hold our coins on the exchange.


online wallets

Please. My holdings are embarrassing

For each coin, you can see the coin’s

  • symbol
  • name
  • your total balance
  • your available balance (this is different from total balance due to reasons like in-flight transactions)
  • in order
  • BTC value

At the very right of each line, you will see “Deposit” and “Withdrawal”. The former is what you want, and clicking it will take you to a new page where you can view your BTC or ETH address. This is the address where you should be sending your new coins that you got from Coinbase.

deposit closeup

Closeup of the "Deposit" and "Withdrawal" buttons

binance deposit

BTC deposit page

coinbase send

From Coinbase, you input your address that you get from Binance.

Once you send your BTC or ETH into your respective Binance wallet, then you are ready to actually start trading on Binance and proceed to the next step!

5. Buy Binance Coins (BNB)

Here we go! This is the moment we’ve been waiting for.. getting us some sweet sweet BNB. At the top left of the nav bar, click on Exchange -> Advanced (because we are) and you will be transported to a crazy dark page with lots of numbers and a few colors. Don’t panic. We’ll briefly explain each part.

binance trade screen

The first thing we’ll do is configure which crypto pair we want to trade. We can use either BTC or ETH to buy BNB, we just need to specify it. At the top right hover over the default “BNB/BTC” to see the possible pairs.

binance pairs

We’re going to use BNB/ETH” for our examples here. To get to this page directly, here’s the link:

binance depth

On the left is a giant line chart (price over time). One of my favorite visuals is the “Depth” chart, or a visual representation of the “Order Book”. Click on “Depth” to see all of the buy orders and all of the sell orders that people have placed and are waiting to trade on. At the middle is where the buyers and sellers are closest together. These prices are what you will want to trade against.

binance table

On the right is a seemingly complicated table of numbers. The top row shows the high level stats - like Last Price, 24h Change, 24h High, 24h Low, and 24h Total.

The first table of numbers on the left (Price(ETH), VOL(BNB), Total(ETH)) is the exact numerical representation of the depth chart that we saw to the left. Red numbers are “sell orders” that go down in value from top down, where they meet in the middle with the Green numbers, which are “buy orders” that go up in value from bottom up. The bigger number in the middle (0.00682636 in the screenshot) is the price that is actively trading.

The second scrolling table of numbers on the right (Price(ETH), BNB, Time) is a running list of all trades that have happened in chronological order. You can get a general sense of buy or sell patterns and size of orders going through recently. In the screenshot above, you can see a huge order went through at 22:59:00 where someone bought 15,792 BNB for 0.00682563.

binance buy sell

Finally, the bottom right is the actual execution prompt that lets us buy and sell BNB. We’ll only deal with the left side, as we want to buy BNB and not sell it right now.

  • Balance is the number of ETH that we currently have to trade
  • Price is the number of ETH that we are willing to pay for each unit of BNB
  • Amount is the number of BNB that we want to buy for the above specified price. If we click on the input box, it will show us the maximum number of BNB we can buy based on our balance and price. We can also click 25%, 50%, 75%, 100% for fast configuration of our total balance
  • Total ETH is calculated for us automatically based on the price and amount

binance buy

Here I am placing an order to buy 10 BNB at 0.00658372 ETH per BNB for a total of 0.0658372 ETH total. After clicking “BUY”, then my order will either be executed or sit in the order book at that ETH price, waiting for someone else to trade against it.

Edit 11/21/17: There is a new option for “Market” buy (see screenshots below) neo market buy

And finally, on the bottom left, you can see all of your “Open Orders”, as well as your “Trade History” and “Funds”. Here you can see I have an open order to buy 10 BNB for 0.00671723 ETH just like I specified above.


As of 11 Dec 2017, there is now a stop-limit order type available. Binance’s guide gives a good overview of what a stop-limit order is, but here’s a concrete example:

binance stop limit

Here we are looking at the BNB/NEO page, specifically buying NEO with BNB coins. It currently costs 12.949 BNB to buy 1 NEO.

Stop: Setting a buy order stop at 12.949 means that when the 12.949 price is being traded (or higher), then the order will trigger and a limit order to buy will be active at the limit price;

Limit: When the stop is triggered, then a limit order with this price of 12.949 will be placed and active.

Generally for buying, setting a limit amount higher than the stop will have a better chance of getting your order filled. Vice versa for selling: setting a limit amount lower than the stop will have a better chance.


And that’s it! You’ve bought your first Binance Coins. You can now have greatly discounted fees, and own a piece of one of the best exchanges in the world. See you on the moon!

Like this tutorial? Any tips are greatly appreciated!
NEO: AdMuBsegpcFkFZ8HyLWrJ3wSifCx3H5k8p
ETH: 0x95c81f04d214330F687EBa412fF4fbb26ca9d708
BTC: 15kR6ty4TLi5bxm2r6gUxSJvsFQkNEwxf8

Useful Links